EBOOK © 2019 Progress. All Rights Reserved. Your Go-To Guide for Web Personalization with Progress SitefinityProgress / Sitefinity 2 © 2019 Progress. All Rights Reserved. Introduction It is hard to believe that there once was a world without personalization. A digi- tal world, that is. Nowadays, personalization is a fundamental component of any strategic digital marketing initiative. Creating a true personalized experience for website visitors brings better engagement, which ultimately leads to more revenue to your business. As a digital marketer, you may be well familiar not only with the who, what and how of personalization, but also with the accompanying challenges of defining proper segmentation, choosing the right digital asset to personalize and understanding what actually w

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