The objective was to get the target demographic to go to the grand opening at the Forum Shops
The objective was to get the target demographic to go to the grand opening at the Forum Shops
2 PagesH&M OOH Case Study Background At the time the plan was being constructed, H&M was planning its grand opening in the Forum Shops (the largest H&M in the world) in Las Vegas. Objective The objective was to get the target demographic to go to the grand opening at the Forum Shops. H&M used airport shuttles as a VIP service to and from the Forum Shop location. The use of in-casino LCD screens helped reach a unique, engaged captive audience. H&M brand ambassadors were stationed in four different locations guiding people to the store. All street media was chartered to surround the Forum Shops. Strategy The following vehicles were chartered around the Forum shops: Double Decker Full Wraps - chartered around Forum Shops Las Vegas is the fastest growing city in the U.S. & hosts over 39 m
