So much has changed in the year since we launched the first edition of The Modern Marketing Data Stack in 2022. Recessionary pressures and the imperative to do more with less, and to be more focused with technology investment—especially the transformative power of AI— are driving change. Concerns about privacy, at both the consumer and legislative levels, are driving change. The pressure to get more value from data—to know more, target better, act faster—continues to drive change.

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