Nordstrom Rack Lancaster Grand Opening Campaign Campaign Objective Nordstrom Rack launched an innovative digital out of home cam- paign to promote the opening of its new store in Lancaster, PA. The campaign ran for two months, and 11 digital billboards were selected based on proximity to the new store location and travel behaviors of Nordstrom Rack’s target consumers. This campaign used real time data to trigger the Nordstrom Rack creatives only when a high concentration of the target consumers were in the area. Across the four week flight, the campaign achieved 3,201,897 OOH impressions aimed at Nordstrom Rack’s specific target consumers. Campaign Details Timeframe: Two months Market: Lancaster, PA Format: 11 Digital Billboards 18+ Impression Delivery

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