Problem How can YouthBuild Charter inform their target demographic of their free diploma programs? Solution By utilizing a wide spread transit out of home campaign, along with a mobile facet. Background YouthBuild Charter wanted to raise awareness in the community about their free high school diploma program for students. This program assists those that may have dropped out, aged out, or been pushed out of traditional high schools, obtain their high school diploma. Objective YouthBuild Charter was specifically targeting students ages 16-24, who were out of school, out of work, and looking to earn their diploma and get job training. They also wanted their mes- sage to reach family members and friends who might see it and share it with someone in need of their program. Strategy

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