Crayola Experience Grand Opening Campaign Campaign Objective Crayola launched an out of home (OOH), attribution, and mobile campaign to promote the opening of the “Crayola Experience” store in Texas. The OOH campaign spanned six months and included 13 OOH billboards. The mobile campaign’s goal was to target consumers in the Dallas DMA and entice them to visit the Crayola Experience store in Plano, Texas. This mobile campaign was successful because it geo-fenced competing tourist attrac- tions such as the Dallas World Aquarium, the Dallas Zoo, Six Flags Over Texas, and Globe Life Park. Campaign Details Timeframe: March 20, 2018 - September 2, 2018 Market: Dallas Format: Digital Bulletins, Static Bulletins 18+ Impression Delivery: 111,469,800 OOH Impressions; 1

Join for free to read