Problem How do you create brand awareness and interest in the Hampton Roads market for a new grocery store grand open- ing? Solution By launching directional billboards to promote the new store. Background This popular, eco-friendly European grocer opened in the US in 1976. Since that time, it has grown to have 1,600 stores nationwide. Aldi offers a fresh take on grocery shopping with a no-frills approach that allows it to focus on its customer. The grocery store designed the layout with its customers in mind. But not everyone knows about Aldi. Aldi has negotiated leases for over 18 additional stores in the Norfolk/Virginia Beach area. The challenge was letting the public know what this smaller grocery store brand was. Aldi wanted to get people into its grand openings. Objective Al

Join for free to read