Case Study
The Need for an Omni-Channel Approach
BACKGROUND The Client is an authorized 3M window security systems dealer and they market and install a high grade security window film to homeowners, business-owners and community leaders. The product has been around for four decades and was developed by 3M, the nation’s leading developer of adhesives and polymers and was initially developed for protecting embassies from bomb blasts in the 1970s. The Clients vision is to bring this institutional level of security and make it accessible to everyday folks. Each day the Client protects and helps prevent lives and properties from being shattered by an unforeseeable accident or event such as natural catastrophes, hurricanes, explosions, vandalism, burglary, glass breakage and turbulent weather. THE CHALLENGE The Client needed to devel