Omnichannel retail provides a seamless experience across all customer touchpoints, integrating online and offline channels. Customers increasingly expect convenience, such as the ability to browse, compare, and purchase products through multiple platforms like mobile apps, websites, and in-store kiosks. To succeed, retailers need real-time inventory management, personalized customer experiences, and efficient fulfillment options like in-store pickup and home delivery. Big data and cloud technology enable retailers to analyze customer behavior, improving engagement and driving loyalty.

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