Tempur Sealy partnered with The Mx Group to develop an omni-channel Account-Based Marketing (ABM) strategy targeting high-value hospitality clients. The ABM initiative involved a seven-step roadmap: aligning objectives, account identification, data development, content creation, equipping sales, campaign execution, and continuous refinement. The strategy blended digital and traditional tactics to engage hard-to-reach decision-makers, using personalized data and insights. The pilot program, structured for scalability, achieved a 40% success rate and generated $28 million in revenue opportunities. The success highlighted the importance of alignment between marketing and sales for impactful, data-driven campaigns.

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