Omni-channel commerce integrates customer experiences across all sales channels, whether online or offline. This seamless approach ensures customers can interact with brands across platforms like mobile, web, and physical stores while maintaining a consistent experience. Unlike multi-channel strategies, which operate in silos, omni-channel focuses on providing a unified system where all sales and inventory data are synchronized. This model creates supply chain challenges, requiring businesses to revamp logistics, optimize warehouses, and ensure real-time data visibility across all channels to meet customer demands for convenience and speed.

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