Tealium Inc.'s 2023 report emphasizes leveraging first-party data and CDPs to enhance customer retention and growth amidst significant market changes. It outlines strategies for creating a unified customer view, strengthening retention by avoiding common mistakes, respecting data privacy, and integrating departments. For expansion, it suggests identifying upsell/cross-sell opportunities and integrating offline events. The report also discusses creating brand advocates through unique treatments for VIPs and social media engagement, and the importance of adopting emerging technologies for innovative customer marketing.

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