A $10 billion specialty retailer with 6,000 locations faced challenges in identifying individual customers, personalizing marketing, and integrating data across channels. After multiple failed attempts to create a unified customer view, the company adopted the Redpoint CDP, which consolidated data from various sources, including point-of-sale systems, into a single platform. This enabled real-time, personalized marketing, improved loyalty program effectiveness, and reduced campaign cycle times by 75 percent. With automated processes and enhanced data quality, the retailer now delivers targeted engagement that drives customer retention and business growth.

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