ABN AMRO aimed to enhance customer engagement by delivering personalized, relevant content during online banking. To achieve this, the bank fully migrated to Tealium’s AudienceStream Customer Data Platform (CDP), enabling a unified 360-degree customer view. By leveraging first-party data and assessing browsing behavior, ABN AMRO personalized banners and communications while maintaining strict privacy standards. This approach resulted in up to a 280% increase in click-through rates on owned channels without complex data science models, reinforcing the bank’s vision of providing a seamless, personal digital banking experience.

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