A multi-billion-dollar fashion retailer needed to enhance personalization across 80+ segments while managing 500,000+ campaign, offer, and channel combinations. Redpoint's CDP provided a single customer view, centralized segmentation, and real-time personalization with 1,500+ attributes. The platform streamlined operations, reducing offer creation time by 840:1 and segment-building time by 80%, while improving campaign accuracy and eliminating redundant offers. With built-in quality controls and seamless orchestration, the retailer now delivers highly relevant customer experiences while optimizing engagement efficiency and reducing costs.

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