The Definitive Guide to Account-Based Marketing Tactics | 1 The Definitive Guide to Account-Based Marketing Tactics (2020) A Tactical Cookbook for Account Based Marketers SANGRAM VAJRE The Definitive Guide to Account-Based Marketing Tactics | 2 Here’s a list of a few of the best account-based marketing tactics that today’s marketers can use to flip their funnel and start generating more revenue without having to outspend the competition. With these account based marketing tactics, ABM practitioners will be able to: • Boost demo completion rates • Improve close and renewal rates • Accelerate the sales cycle • Increase their deal size Why a cookbook, you ask? Because ABM 2020 is all about bringing creativity back into the B2B process. We will continue to expand this exhausti

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