Terminus provides an account-based marketing (ABM) solution that helps B2B marketers more effectively select, reach, and engage with high-propensity accounts—resulting in more meetings, higher campaign conversion rates, and reduced costs. Terminus commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI)enterprises may realize by deploying Terminus ABM. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the ABM solution on their organizations

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