The guide introduces Account-Based Marketing (ABM) as a vital B2B strategy focused on customer experience and account targeting. It covers the rise of ABM, its fundamentals, and its benefits, emphasizing efficiency and ROI improvement. Steps for creating a successful ABM strategy are outlined, including pilot programs, content creation, cross-channel engagement, offline channels, outbound prospecting, and measurement. It advises on selecting the right ABM solution and discusses the ABM maturity curve. Finally, it underscores ABM's scalability and effectiveness, recommending a comprehensive customer experience management suite for implementation success.

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