Demandbase’s ebook, "The Definitive Guide to Choosing an Account-Based Marketing Platform," provides a comprehensive roadmap for selecting the right ABM solution to support B2B go-to-market strategies. It covers building a strong account-based foundation through segment and data management, identifying in-market accounts using predictive analytics and account selection, and effectively engaging target accounts. The guide offers practical criteria and insights to help businesses evaluate vendors and implement ABM platforms that drive measurable results and strengthen customer relationships.

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