LexisNexis utilized the Terminus ABM Platform to address a pipeline gap in the specialized law segment, targeting 2,500 ideal customer accounts. Through a 12-week campaign that included targeted ads and direct mail, LexisNexis conducted a split test to evaluate the impact of ABM. The test group, exposed to Terminus ads, saw an 18% increase in opportunities before receiving gifts and an 11% overall increase in opportunities compared to the control group. This ABM initiative successfully proved the ROI of account-based advertising, reinforcing LexisNexis's targeted marketing strategy and driving pipeline growth.

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