The Modern Guide to Outbound Sales & Marketing Authored by: In partnership with: SALESterminus.com / © 2021 Terminus Software, Inc. 2 Table of Contents • Introduction • The State of Today’s Outbound Seller ° The Pressure ° The Emotional Highs and Lows ° Strengths & Weaknesses • 6 Ways Marketing Teams Can Help Outbound Sellers ° Understand Your Sales Team ° Give Your Sales Team the Right Target Accounts ° Create Consistent Messaging ° Content (Duh) - but Focus on Customer Stories and Pitch Decks First ° Data, Such as Intent and Engagement Data ° Campaigns and Packed Resources • Bold Predictions and Sellers Challenging the Status Quo in 2021terminus.com / © 2021 Terminus Software, Inc. 3 To be the best with outbound sales in today’s world - while still balancing one

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