A B2B Marketer’s Guide to Getting Started with ABMTABLE OF CONTENTS Introduction ................................................................................................................ Part One: Introduction to Account-Based Marketing ............................... Part Two: The History and State of ABM .......................................................... Part Three: 7 Steps to Getting Started with ABM ......................................... Part Four: How to Measure and Optimize Your ABM Campaigns ........ Conclusion ................................................................................................................... 3 4 11 16 30 343 Blueprint to Account-Based Marketing | © 2020 Terminus Software, Inc. All rights reserved. INTRODUCTION ABM expert? First

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