Framed Data Develops Targeted Outbound Sales Model Using Datanyze Framed Data (https://www.crunchbase.com/organization/framed- data#/entity) (acquired by Square (http://techcrunch.com/2016/03/14/square-brings-on- the-team-behind-framed-data-a-predictive-analytics- startup/)) can effectively foresee the future. They use advanced machine learning to help companies reduce churn, predicting when and why users will leave. After exiting Y Combinator, Framed’s Marketing & Growth Director, Tim Wu, experimented with various acquisition channels, but couldn’t find an initial sweet spot. Content marketing failed to produce the quantity of leads he needed; in-house prospecting was time-consuming; and outsourced lead generation didn’t deliver qualified leads that fit Framed’s target market. Tim knew he

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