KnowledgeTree Enlists Datanyze to Bolster Account-Based Selling Strategy For its customers, KnowledgeTree (http://www.knowledgetree.com) is a true driver of marketing and sales alignment. The company’s sales enablement solution (https://www.knowledgetree.com/features) uses a “secret sauce” algorithm to proactively recommend to reps which piece of marketing content will work best in any sales situation. Just like sales reps, KnowledgeTree lives and breathes in Salesforce and email, making prospect engagement quick and easy. Armed with a great product, the KnowledgeTree sales team needed to answer one crucial question: How can we accurately define our target market and efficiently reach each account with the right message at the right time? Taking An Account-Based Approach Tasked with answer

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