Uberflip Improves Lead Scoring And Refines Account-Based Process Using Datanyze With an influx of inbound leads, Uberflip (http://www.uberflip.com/) leans on its marketing automation solution for scoring and prioritization. But Vice President of Marketing, Hana Abaza, found that without sufficient data, including up-to-date firmographic and tech stack information, scoring was inaccurate, surfacing accounts that didn’t fit and sapping her reps’ productivity. Hana’s team spent days researching and qualifying leads. They then had to manually append that data to records in HubSpot, wasting even more time on administrative work. Hana needed a faster way to gather external data on leads, automatically enrich records in HubSpot and uncover the right prospects for reps to contact. Scoring and Prio

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