Case Study

Tech company sees 26% lift in Gen Z sales in just one month

Tech company sees 26% lift in Gen Z sales in just one month

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chat@myunidays.com Talk to us about how you can connect with Gen Z. Tech company sees 26% lift in Gen Z sales in just one month A tech company wanted to increase its mobile market share with digitally savvy Gen Z college and university students in the US and Europe. Recognizing that Gen Zers present a huge opportunity for brand growth, the company sought to drive awareness and purchase intent for its most innovative products and accessories. To generate buzz with this notoriously hard-to-engage audience, they needed to speak Gen Z’s language in the most organic way possible. The company partnered with UNiDAYS to create a customized Gen Z marketing strategy by: •Leveraging UNiDAYS’ Student Verification Technology to create a Gen Z student segmentation strategy •Launc

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