Talk to us about how you can connect with Gen Z - chat@myunidays.com or visit myunidays.com/genz Case study: ethical apparel An apparel retailer known for its sustainable sourcing practices was looking for ways to increase positive brand perceptions with Gen Z. The retailer had been a long-standing partner of UNiDAYS, the world’s leading Student Affinity Network, but had been focused on offering student incentives to college students in North America. They recognized that engaging Gen Z college students with more than purchase promotions was critical to forging a lasting emotional connection — and wanted help marrying brand and commerce. The challenge The solution How UNiDAYS helped a retail brand create a CSR-focused campaign that drove brand favorability and engagement

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