Talk to us. We can help connect you with Gen Z - chat@myunidays.com or visit myunidays.com/genz Case study: Refashioning Nasty Gal for a Gen Z audience Nasty Gal has always been ahead of its time in championing women’s entrepreneurship. So when presented with a challenge of how to reach beyond their core Millennial audience, they leveraged their ongoing partnership with UNiDAYS to create a fashion-wear contest that would spark the interest – and launch the careers – of aspiring Gen Z fashion designers the world over. The challenge The solution How a UNiDAYS Launchpad fashion-design contest helped Nasty Gal find its Gen Z voice. To create the contest, UNiDAYS used its in-house creative studio to develop: a co-branded landing page custom promotional content, including im

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