chat@myunidays.com Talk to us about how you can connect with Gen Z. Nasty Gal increases revenue and engagement with Gen Z by over 30% A popular American retailer, Nasty Gal, found the perfect partner in UNiDAYS to increase brand affinity and purchase intent with Gen Z college students in the US. After researching its consumer database, the retailer realized they needed to focus more on reaching an influential Gen Z audience and sought a partner who could create an always- on marketing strategy with them to drive brand affinity and desirability with students. After just four months of working with UNiDAYS, Nasty Gal: •Significantly expanded its Gen Z customer base •Increased revenue by 37% with Gen Z •Drove 31% uplift in brand engagement with students The challenge The

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