White Paper

Eat, play, love: How Gen Z is shaping Korea’s grocery retailers

Eat, play, love: How Gen Z is shaping Korea’s grocery retailers

McKinsey's article highlights how Korea's Gen Z is shaping grocery retail. They prioritize convenience, favoring one-stop stores and quick online shopping. Gen Z is adventurous with food, seeking premium and exotic items and sharing experiences on social media.

Join for free to read