Talk to us about how you can connect with Gen Z - chat@myunidays.com or visit myunidays.com/genz Motorola case study Motorola Mobility, a leading producer of smartphones and accessories, sought to increase its mobile market share with digitally savvy Gen Z college and university students in the US. Recognizing that Gen Zers present a huge opportunity for both immediate revenue and long-term brand growth, the company sought to drive awareness and purchase intent for its most innovative products and accessories. To generate buzz with this notoriously hard-to-engage audience, they needed to speak Gen Z’s language in the most organic way possible. Motorola successfully engaged Gen Z college students across all UNiDAYS’ channels: mobile app, desktop, social, & email. They saw

Join for free to read