Copyright © 2021 The Nielsen Company (US), LLC. All Rights Reserved. Copyright © 2021 The Nielsen Company (US), LLC. All Rights Reserved. LG, focusing on innovation for a better life, introduced the LG Styler Steamer to broaden its line of home appliances. This new innovative product refreshes, deodorizes, sanitizes all with the power of steam. Styler Steamer is a premium product. PHD, the agency who handles advertising for LG, faced difficulties in finding the most relevant audience to match within social platforms. STRATEGY To facilitate the introduction of LG Styler Steamer to the market, PHD took on a mini-funnel approach and reached out to Nielsen to build a tailored audience that would match users within its social channels. TARGETING PREMIUM AUDIENCES ON SOCIAL MEDIA In

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