The Social Media Trends 2022 report identifies key developments in social media for the year, focusing on the rise of TikTok as a major player, social commerce becoming mainstream, and the growing importance of audio content like podcasts. TikTok's short-form, unfiltered content and algorithmic discovery make it highly influential. Social commerce, driven by seamless in-app purchases, is set to explode globally. Additionally, the metaverse is gaining traction, offering brands new ways to engage with audiences through immersive digital experiences.

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