Copyright © 2020 The Nielsen Company (US), LLC. All Rights Reserved. CASE STUDY HOW BRAINLY IDENTIFIED OPTIMAL FREQUENCY TO MAXIMISE BRAND AWARENESS DRIVING BRAND AWARENESS AMONG GEN Z NIELSEN DIGITAL BRAND EFFECT CLIENT: Brainly, an online learning community, uniting over 150 million students, parents and teachers every month CAMPAIGN: Video ad for a snack brand advertiser on Brainly’s platform for a limited promo pack tied to a core brand. OBJECTIVE: Drive incremental awareness of the promo pack offer among Brainly’s highly engaged Gen Z audience. MEASUREMENT SOLUTION: Nielsen Digital Brand Effect BACKGROUND Brainly is an online learning community, uniting over 150 million students, parents and teachers every month for knowledge exchange and homework help. Brainly’s highly en

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