Copyright © 2021 The Nielsen Company (US), LLC. All Rights Reserved. Nielsen Audience Activation on Social Campaigns Lo.Li Pharma is an Italian pharmaceutical veteran. As part of its offering, the company developed Inofolic: a supplement containing myo-inositol and folic acid. Developing digital campaigns for pharma brands is often challenging, as the products focus on a very niche audience that can be difficult to reach online. Lo.Li Pharma set the goal of the campaign to increase the brand awareness of Inofolic within the professionals in the Italian health sector. Digital Angels was tasked to create a brand strategy focusing on reaching this specific group online with a clear message. The audience-driven campaign was executed on social networks. Formats included display and vid

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