Talking simulation helps decision-makers visualise new ways of working The Challenge • Broaden awareness of the role cloud-based simulation software can play for businesses • Start conversations with decision-makers • Generate qualified leads for sales +260 sales qualified leads as a result of Nurturing those engaging with the campaign; at a cost per lead (CPL) 52% below the tech industry benchmark +200 registrations for each event generated by Event Ads at a cost per registration of €8.9 46% of show rate, the events generated over 240 views on average Simulation Talks helped explore the business challenges that Dassault Systèmes’ simulation software on the cloud can solve, broadening brand awareness and nurturing high-quality leads. Why LinkedIn? • Combination of LinkedIn

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