Blackbaud engages key decision makers on LinkedIn with RollWorks’ ABM Solution Location: Charleston, South Carolina No. of Employees: 1,001-5,000 | Industry: Computer software Challenge • Blackbaud is the world’s leading cloud software company powering social good. The company recognized that it was having trouble identifying and isolating the most relevant audience for their ABM strategy because of the sheer number of buyer personas and the various stages in their sales process. • “Depending on who specifically we’re trying to reach or where in the customer journey the person is, we could be going after the buying committee at a non-profit organization, or we could be going after the day-to-day users, making sure that they are empowered and have the tools that they need

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