Generative AI is transforming businesses by creating new content, driving innovation, and improving productivity. It synthesizes data to generate text, code, audio, and images, and has use cases across industries such as employee training, creativity, and operational efficiency. This guide provides decision-makers with a framework to assess, implement, and maximize GenAI solutions, highlighting risks like factual inaccuracies and irreproducibility. Key elements include determining whether to build or buy a solution, preparing human capital, aligning processes, and managing platforms. Ethical and responsible AI practices are critical for long-term success.

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