BMC connects with a new, broader set of decision-makers
BMC connects with a new, broader set of decision-makers
2 PagesBMC Software leveraged LinkedIn Sales Navigator to expand beyond traditional IT buyers and connect with new decision-makers across various business functions. Facing a shift in purchasing power, BMC needed a more strategic approach to targeting new networks. Sales Navigator enabled their team to make twice as many connections in key segments and achieve a 40x ROI within a year. By using Lead Builder, BMC identified prospects more effectively, while real-time insights enhanced credibility and engagement. In Latin America alone, Sales Navigator helped secure 67 new accounts and drive $3.4M in pipeline within three quarters.
