Wojo keeps the shared workspace funnel flowing on LinkedIn The Challenge • Maintain engagement with Wojo’s community of businesses and shared workers during lockdown • Continue to generate high-quality leads with a strong conversion rate to contracts 20% conversion rate to registrations 16% conversion rate to attendees Varying its tactics during lockdown helped the coworking company increase community engagement – and maintain its flow of quality leads. Why LinkedIn? • Ability to target decision-makers accurately, through seniority, function and company size • Integration with Salesforce CRM The Solution • Sponsored Content with integrated LinkedIn Lead Gen Forms for lead capture • Messaging adapted to new business challenges, emphasising contract flexibility and new ways to

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