Saskatchewan Ministry of Trade and Export Development & JobsOhio fuel investment attraction with LinkedIn Economic development is fueled by the willingness of businesses to take a chance in a new market. Before they make that decision, they need some level of surety. To position themselves and their localities as low-risk, high-reward prospects for expanding or relocating businesses, municipalities and economic development organizations need to market themselves to the right audience. Saskatchewan Ministry of Trade and Export Development and JobsOhio are two organizations that understand the power of marketing as a driver of economic development. Both have turned to LinkedIn to identify key decision makers capable of bringing new business to their region—and, through a combination

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