TACO THE TOWN CHALLENGE With a smorgasbord of QSR choices out there, how do you get fast foodies eating up your brand? SOLUTION You serve up a feast for the eyes with fun creative and dynamic formats that invite digging in. Kargo cooked up two bite-size units—an eye-catching breakout banner to whet appetites and a sidekick with store locator to guide hungry users to the nearest eatery. The results were smokin’ hot and had the brand asking for seconds! 3% ENGAGEMENT RATE 2 3x Benchmark 89% IN-VIEW 2 27% Above Benchmark 8% IN-STORE VISIT LIFT 1 36% Above Benchmark QSR Source 1: Kargo Research, Placed Study, Campaign Flight: March-June 2016. Campaign Size: 38.8MM. Impressions. Statistically Significant at 99% Confidence Level Source 2: Kargo Engagement Metrics. BREAKOUT BANNER STORE

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