Case Study
Taco Bell
READ ON TO LEARN ABOUT HOW TACO BELL HAS FOUND MEDIA SUCCESS USING MUCK RACK . LEARN HOW TACO BELL, THE WORLD’S LARGEST MEXICAN-INSPIRED QUICK SERVICE RESTAURANT BRAND, USES MUCK RACK TO: • Curate topic-specific media lists with Muck Rack’ s journalist search engine.? • Discover which journalists follow and interact with T aco Bell on Twitter with Journalist Maps. ? • Monitor top tier journalists covering the T aco Bell brand through Muck Rack Alerts.? ? AFTER USING MUCK RACK, SENIOR MANAGER OF PUBLIC RELATIONS AND BRAND EXPERIENCE MATT PRINCE SAYS: ? “Muck Rack is the map, compass and GPS for navigating the ever evolving media and journalist landscape. Truly without them, as a PR practitioner, I would be lost.” CASE STUDY ABOUT TACO BELL: T aco Bell Corp., a subsidiary of Yum!