Case Study
Red Carpet Results
RED CARPET RESULTS CHALLENGE How do you drive traffic to digital downloads of the latest action hit on Android devices? SOLUTION You give device-targeted, mobile-first creatives the lead role! Kargo’s award-winning Design team brought the thrill of the silver screen to the small screen with the non-intrusive Sidekick and Hover Banner. Cinemagraphic animations worthy of winning Best Animated Feature caught eyes and drove clicks up to 4x above benchmark. Layering on Android device targeting and activating across 300+ premium sites resulted in blockbuster performance from the first take! ENTERTAINMENT 2.1x CTR BENCHMARK 4x CTR BENCHMARK ANIMATED SIDEKICK HOVER BANNER