KARGO WINS THE GAMBLE SOLUTION You insert your creatives into premium editorial environments, where users are spending time! With the help of Kargo’s premium publisher partner platform, we delivered a high volume of site traffic with two creative versions of the Breakout Banner. With a benchmark- busting CTR, we were able to boost traffic to site, breaking through the clutter and winning the gamble! SITE TRAFFIC Source: Nielsen Catalina Solutions Study, 2019, *Statistically Significant Difference at 99% CHALLENGE How do you breakout through the clutter and drive awareness of and landing page traffic to a famous casino? MEASUREMENT PARTNER 1.04x ABOVE CTR BENCHMARK BREAKOUT BANNER 1.02x ABOVE CTR BENCHMARK

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