Swiggy’s goal was to accurately analyze the impact of their cross-channel marketing campaign live across digital and physical advertising mediums.
Swiggy’s goal was to accurately analyze the impact of their cross-channel marketing campaign live across digital and physical advertising mediums.
3 Pages“InMobi Pulse has set us up perfectly to tackle the limitations of traditional research” Background In just four years, Swiggy has grown to become India’s leading food delivery platform, with a valuation of over $3 billion. Their most recent $1 billion funding round, led by Naspers, marked the largest investment in a food-tech venture outside of China. From inception, Swiggy’s core focus has been delivering the best possible customer experience. As a small startup, Swiggy created a base of loyal buyers who consistently purchased, enabling them to achieve higher customer retention than their competitors. With an expansive logistics network of 50,000+ restaurant partners and 40,000+ delivery executives, Swiggy is known for its consistent, unmatched delivery experience and its elegan
