Case Study “We collected real-time, genuine feedback 4x faster than our existing tools” Background Lenovo is a global technology company and leading manufacturer of consumer electronics and smart devices. Lenovo serves customers in over 160 countries and is considered a pioneer in digital innovation. While many PC vendors traditionally sold through multi-brand dealerships and retailers, Lenovo was the one of the first to develop their own exclusive chain of retail outlets and focus on delivering a full-service customer experience. To improve the effectiveness of the in-store experience, Lenovo’s marketing team leveraged InMobi Pulse to understand customer feedback, identify the key drivers of the shopper experience, and plan improvements. - Amit Doshi CMO, LENOVO INDIA The Challe

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