To accurately analyze usage and awareness, Cars.com needed a platform that could humanize outreach and response collection
To accurately analyze usage and awareness, Cars.com needed a platform that could humanize outreach and response collection
3 Pages“Using the results from InMobi Pulse, we were able to have an immediate impact on traffic and conversion rates” Background Cars.com is a leading digital automotive marketplace that creates meaningful connections between buyers and sellers. Launched in 1998 and headquartered in Chicago, the company has evolved into one of the largest digital automotive platforms, connecting thousands of local dealers across the country with millions of consumers. While purchasing a car remains one of the largest and most significant recurring purchases in one's lifetime, the car buying experience ranks among the most dreaded (above jury duty and cleaning toilets). From research to financing, shopping for a car is a stressful and overwhelming process. Cars.com is on a mission to improve the car buying
