Case Study
Strategic Marketing Planning, Budgeting, and ROI
Short-Term Goals: Improve visualization, efficiency, and accuracy into clients customer's budgeting and planning. After Plannuh configured the marketing plan and budget to Tulsa Federal Credit Union ’s specifications, it took no time to get the team trained and operational. Using Plannuh, marketing budget and expense management dropped from 7 hours to a half-hour a week; freeing up the team to work on marketing, instead of accounting. Plannuh eliminated budget errors to improve accuracy by 20%. Tulsa Federal Credit Union leveraged Plannuh to consolidate their marketing plan, campaigns, and ROI data. This gave a unified view of their strategic marketing and the agility to quickly make changes to the plan due to internal and external factors, which came in handy in 2020. Strategi