Allocadia, a marketing budgeting platform, partnered with GoodData to replace traditional spreadsheets with a cloud-based solution that integrates financial, workflow, and third-party systems. This enables marketers to track spending, compare actual versus forecasted returns, and make data-driven decisions. The collaboration led to a next-generation analytics platform, offering persona-based, action-oriented dashboards. The new platform enhances customer engagement, improves marketing performance insights, and creates additional revenue streams. The solution’s focus on visual storytelling, customization, and embedded BI capabilities helps Allocadia drive business growth and customer success.

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